Our Windsurfing Van
| Title: | Our Windsurfing Van |
| Date: | 25/04/09 |
| Description: | Our van - for those looking out for us as OMWC hosts |
| Tags: | Hayling Island (see all pictures). |
| Type: | Scene |
| Owner: | Lawrence (see all uploaded pictures). |
| File: | 01293.jpg |
Last updated: 05/05/10 22:05 By: Lawrence
Views: 226
Added by jonathan on 06/05/10
That's a proper brochure shot if ever I saw one! I trust you will be selling it to your employers 
Added by Lawrence on 06/05/10
.....naaaahhhhh - in the 'brochure' shot they remembered to fit the hub caps 
Besides, have you not noticed that the powers that be in Ford only push pick-ups (Ranger) in the windsurfing press......all the other van manufacturers worked out ages ago that windsurfers want vans, Mercedes advertise the vito, VW the T5, but Ford the Ranger.......I had a major falling out with the person responsible, I told them to go down to any windsurfing beach in the summer & they will see fleets of vans & in over 25 years of windsurfing I've only known 1 person use a pickup & he even said it was far from ideal, but he was stuck with a pcikup due to his work. I find it frustrating when clearly I know better on this subject than the media people & they don't want to listen because "Engineers don't do marketing". I've subsequently let them waste their advertising budget on pushing pickups on windsurfers who don't want them.
Added by jonathan on 06/05/10
do I sense some frustration here
Perhaps you should supply the email / phone number of the marketing person responsible and we could do a petition....
Added by Lawrence on 06/05/10
.....oh, did the frustration show???
I don't think it would do much good creating a petition - it was not just me at work who was contacting them on this subject, I have windsurfing colleagues within Ford too (who sail on East coast up in Essex), so I was not just a lone voice.
I also contacted the same people about making marketing vehicles available to the windsurfing press (Boards & Windsurf mag) for the next round of 'ultimate windsurfing van', but I was told that they are probably insignificant publication mounting to only a few thousand.....so I contacted Boards & they advised their publication was at the time around 45,000 per month distributed in a number (I can't recall) of countries around the world. Passed this (& Boards Press pack) onto our media people & they still dismissed it.
Being a logical Engineer, to me, windsurfers are a target rich community for retail (not fleet) vans.
Fleet customers tend to enjoy bigger discounts than individuals, so I think it would be better business to sell fewer retail vans with better profit margins, than more vans to fleets at less profit margin.
I think it better to advertise to a smaller publication with more potential customers than to a larger publication with fewer potential customers.
I think the example I used is Boards at 45,000 where a large percentage are potnetial van owners vs advertising in Cosmopolitan with 100K+? publication with a fraction of a percent (if that much!) of potential customers.
So the up shot is another year of 'ultimate windsurfer vans' in our press with Transit not being very well represneted.......SO, I wrote my own 'Transit - ultimate windsurfers van' article.........it should be coming to a website near to your heart shortly......stay tuned!
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